Choose which posts to show

All the features in this guide are available in our Plus plan only.

You can choose which posts appear in your feed by hiding posts, filtering them by hashtags, or combining both methods.


A. Hide posts


You can choose which posts appear in your feed by hiding or unhiding them. This gives you full control over your feed’s content - useful if you only want to show only certain types of posts, maintain a consistent look, or curate what appears to your customers.


To learn how to hide and unhide posts manually, read our step-by-step guide.



You can also customize how Instafeed handles hidden posts under Instafeed > Settings, depending on the level of control you prefer. Simply enable the settings you need by checking each box.


Available settings


Instafeed app settings screen, showing three settings to hide posts highlighted in red.


1. Hide all posts by default - All posts will be hidden by default. Enable this if you prefer to approve all posts manually before displaying them in your feed.


2. Hide tagged posts by default - Posts where your account is tagged on Instagram will be hidden by default. Enable this if you want to approve all user-generated content manually before it appears in your feed. To see an example, read our full guide.


3. Hide a post from all feeds - When you hide a post, it’s hidden across all feeds. Enable this if you want to ensure a post you’ve hidden doesn’t appear on other feeds.


B. Filter posts by hashtags


You can display only posts containing specific Instagram hashtags by filtering them in Instafeed. Follow these steps to filter posts by hashtags:


Step 1 - Add hashtags when posting on Instagram


Screenshot of an Instagram post with a red arrow pointing to the hashtag 'collab' in the caption.


Step 2 - Filter your posts by hashtags in Instafeed


  • Go to Shopify > Apps > Instafeed.

  • Enter your chosen hashtags in the Filter by hashtags box.


Screenshot of Instafeed Shopify app, showing the onboarding screen with a red arrow pointing to the hashtag 'collab' in the filter by hashtags field.


  • Click Save feed.


C. Combine both methods


You can combine both methods - hiding/unhiding posts and filtering by hashtags - to achieve maximum control and flexibility over your feed’s content.